Seriously, who in their right mind would trust a Facebook-backed credit card? And this, by the way, is coming from someone who very much enjoys many of the social networking giant’s products, including things like Facebook Messenger and my Oculus Quest 2 headset.
If it wasn’t, then Goldman Sachs’s CEO, for example, wouldn’t have been able to confidently declare that Apple Card enjoyed the most successful credit card launch ever (Goldman is Apple’s financial partner powering the iPhone maker’s still relatively new credit card product). The veracity of that statement notwithstanding, the message that Apple is a company you can trust on the privacy front is certainly resonating with consumers. From Apple’s perspective, this ad is a kind of mission statement disguised as a commercial advertisement for the company’s biggest product - it’s as if the company is promising “your secrets are safe with us,” which is as much a benefit that Apple is selling as is all the bells and whistles that users can enjoy from iPhones, iPads and the company’s other gadgets.
If you asked Facebook, the world’s biggest social network might feel like Apple is being a bit of a bully here and is using its power and size to tilt the advantage away from Facebook. The App Tracking Transparency feature at the heart of the newly released ad is a good example of this dynamic. Namely, that the company’s App Store rules including the commission that developers must pay are too onerous, and that Apple is supposedly borderline monopolistic for the control it exerts over what is and is not allowed to be part of the Apple product and content ecosystem.
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Each busybody disappears against the backdrop of a post-punk soundtrack playing in the background, courtesy of English band Delta 5 - the lead singer of which belts out very apropos lyrics, like: “Can I have a taste of your ice cream? Can I lick the crumbs from your table? Can I interfere in your crisis? No, mind your own business!”Īs noted, the release of this ad comes a day before Cook is expected to be sworn in Friday morning to testify as part of the federal court proceeding initiated against Apple last year by Epic Games, the maker of the popular video game Fortnite, which is alleging broadly that Apple engages in monopolistic behavior via its rules for developers like Epic.Ĭook’s testimony will cap the end of week three of the trial, which also comes as executives from unrelated developers of popular iOS apps - like Spotify - have used the opportunity of the trial to pile on to Apple, rehashing what have become long-running criticisms of the iPhone maker, especially during the Cook era.
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